This is about BAT, the largest tobacco company doing business in Canada. And this is a news story from March 15, not 20 years ago. By Matthew Chapman, in The Defender: Big Tobacco Targets Youth With $1.4 Billion Marketing Campaign
Excerpt: °BAT has told regulators around the world that its new products, including heated tobacco and oral nicotine, are for current adult smokers. But as these sponsorships make clear, it has launched an aggressive £1 billion ($1.4 billion USD) marketing campaign that leans heavily on social media, concerts and sporting events, which could have the effect of encouraging young people to pick up a potentially deadly tobacco habit that still kills 8 million people a year."